We don't make ads.
We build brands.
BnF is a Seoul-based medical and beauty IMC marketing group, founded in 2019. We design every visible and invisible part of a brand.
Good ads are forgotten.
Good brands are remembered.
In 2019, when medical and beauty marketing was stuck in single-channel ad buying, BnF chose another path. Building a brand—not just running ads. Building a sustainable system—not just chasing revenue. That is how we have worked with over 200 clients.
The meaning of BnF.
BnF stands for Back & Front—a philosophy of designing every touchpoint of a brand, both seen and unseen.
BBACK
operating unseen.
Data, automation, operations, compliance, systems. Working silently where customers don't see. Eighty percent of marketing is decided in places customers never look.
- CRM · DMP · MA Operations
- Medical Ad Compliance
- Legal & Pharma Review
- Data Analysis & Reporting
- Hospital Operations (MSO)
FFRONT
consumers encounter.
Ads, content, campaigns, events, pop-ups. The face and voice of the brand. We design and direct every visible moment.
- Naming · BI/CI
- Performance Advertising
- Video & Image Content
- Social & Influencer Campaigns
- Pop-up & Launch Events
Four principles for how we work.
The way we have worked with over 200 medical and beauty clients. Applied identically to any industry, any brand size.
Specialized in Medical & Beauty
A marketing team that understands medical advertising law, pharmaceutical regulation, and labeling law. Deep industry knowledge from working with 200+ hospital and beauty brands. 98% medical ad approval rate.
Without boundaries of category
We started in medical and beauty, but extended into luxury pop-ups, enterprise event production, and academic PR. The principles of good marketing translate everywhere.
Partners, not agencies
Builders who walk with the brand from start to finish. The relationship continues long after the campaign ends, accumulating assets beyond revenue—brand recognition, trust, loyalty.
Local to global
Carrying brands born in Korea to nine markets worldwide. Writing the next chapter of K-Beauty and K-Medical. 60+ expansion consulting projects across Japan, China, and Southeast Asia.
BnF's journey.
Founded in Seoul in 2019, BnF has been setting new standards for medical and beauty marketing.
BnF Founded
Launched in Seoul Gangnam as a medical and beauty IMC group. Secured 12 clients in the first year.
In-house Studio Opened
Dedicated video content studio for medical and beauty. Built in-house director and editing teams.
Global Expansion Begins
First Japan and China expansion clients. Established 9-language localization system.
MSO Division Launched
MSO solution combining hospital management consulting with integrated marketing. Developed in-house medical ad review system.
Beyond Medical: Luxury & Enterprise
Expanded from medical and beauty to luxury pop-ups and enterprise event production. Crossed 150 cumulative clients.
MarTech & Automation
Implemented AI-driven ad optimization and CRM automation systems. Crossed 200 clients.
Next chapter
Expanding our Korea-proven marketing system globally. Writing the next page of K-Beauty and K-Medical.