Eight disciplines,
strategy.
Engage one capability or the entire system. Both work.
What is
IMC?
IMC (Integrated Marketing Communications) is the strategy of unifying separated marketing channels into one consistent flow.
In the past, advertising operated separately from PR, separately from social. But today's consumer encounters one brand simultaneously across search, social, retail, and ads. The moment one channel's message contradicts another, brand trust collapses.
BnF runs all eight disciplines with one team, one strategy, one data set. The tone decided in branding flows directly into ad copy, content, influencer messaging, and event direction.
- 01 BRAND
- 02 PERFORMANCE
- 03 CONTENT
- 04 SOCIAL
- 05 PR · EVENT
- 06 GLOBAL
- 07 MSO
- 08 MARTECH
View all
Brand Strategy
Hospitals, luxury, enterprise. From naming and BI/CI to identities that resonate in market.
- Naming
- BI/CI
- Guidelines
Performance Advertising
Google, Meta, Naver, Kakao. Medical ad compliance and ROAS, simultaneously.
- Google Ads
- Meta
- Naver
Video & Image Content
In-house studio producing photoshoots, Reels, Shorts in one pipeline.
- Studio
- Editing
- Motion
Social & Influencer
Owned roster of 1,500+ influencers. Channel ops, KOLs, ambassador programs.
- SNS
- Influencer
- KOL
PR & Events
Media relations, academic PR, luxury and enterprise pop-ups and event production.
- Media PR
- Academic PR
- Pop-up · Event
Global Expansion
Expansion consulting across 9 markets. Local channels, localization, medical tourism.
- China
- Japan
- K-Beauty
MSO & Operations
Hospital management consulting + integrated marketing. Compliance and legal review included.
- Operations
- Ad Compliance
- Hospital-only
MarTech & Automation
CRM, MA, AI ad optimization. 1:1 personalized marketing at scale.
- CRM
- Automation
- AI